Run a Successful Furniture Retail Store

If you think about it, a furniture retail store should be among the most successful businesses out there. Everyone needs furniture. But only a few furniture stores succeed, while most flounder, so what makes a furniture store successful?

 

While there is no single formula that applies to all furniture businesses equally, some rules do apply, such as offering value and outstanding customer service.

 

To offer value, you have to know and understand the community in which you set up your store. You have to understand their needs, desires and aspirations. That understanding should guide and inform your merchandising, advertising and pricing.

 

To offer value, you also need to understand the product you are selling. Value never goes out of style whether times are tough or whether there is a boom.

Outstanding customer service is also part of offering value. What customers experience in your store counts for as much as what they buy. Hire people who reflect your values, and treat them with the same respect you want them to extend to the customer.

You have to get the word out. All advertising is not expensive, as there are many different ways of getting the word out. Pick one that suits your budget and market.

 

  • Know your market. Target your advertising to your customer’s needs.
  • Emphasize your strengths and never misrepresent.
  • Mention if you are offering a free service or item. More than discounts offering something free can bring customers in. You can offer free sales tax or free delivery. Think about ways of making this possible and the trade-offs.
  • Make your advertising more concentrated. Instead of advertising within a 25-mile radius, bring it down to 15 miles and advertise more intensively.

While advertising will bring people to your furniture store, you need to have quality furniture to back it up. If not, you’re throwing money down the drain and actually doing yourself a disservice.

 

  • Offering quality furniture and other home furnishings will earn you respect and a reputation for reliability.
  • Compare what you carry with what the customer wants. Always monitor customer complaints about the furniture you carry, as returns and complaints will give you a good idea of what the customer does not want.
  • Continuously adding new collections to your merchandise offerings will keep it exciting.
  • Offer choices.
  • Offer unique accessories that complement your furniture mainstays.
  • Create an exciting floor display by arranging vignettes.